Our Dale Earnhardt Fan(s) of the Week.

Dale Earnhardt Day 2013
Monday, April 29th

Dale Earnhardt Inc. and The Dale Earnhardt Foundation were happy to host the 2013 Dale Earnhardt Day on Monday, April 29th, at the DEI Corporate headquarters on Hwy. #3 in Mooresville, NC.

2014 Chevrolet Super Sport DEI Retail was Booming!

The annual event in celebration of The Intimidator's birthday is always highly anticipated and well attended.

Ms Martha Joined the Fun Our Volunteer Sharon Sharing Stories with Fans

The DEI Showroom also opened its newest exhibit, "Being Dale Earnhardt", which highlights many facets of the life of the seven-time NASCAR Winston Cup Champion. The new display allows fans to step inside the world of Dale Earnhardt.

Dale Loved Baseball Celebratory Birthday Cupcakes

The Grand Showroom was also open to the public for the newest Dale Earnhardt Inc. vehicle display. The Grand Showroom is only occasionally opened to the public, and this special event gave fans a rare opportunity to see a selection of Earnhardt's personal vehicles, motorized toys, and watercraft up close.

Excited About Our New Project Taylor Earnhardt

Fans were treated to cupcakes in the afternoon...an annual tradition on Dale's birthday celebration.