The Dale Earnhardt Foundation’s Legend Leadership Award is bestowed annually to up to seven winners who identify a problem affecting society today – and present a powerful and plausible solution to address this issue.
The 2012 Legend Leadership Award winner is Promising Pages: a revolutionary, one-of-a-kind early literacy and self-esteem boosting program based in Charlotte, North Carolina. Promising Pages helps kids see books differently.
Promising Pages collects new and second-hand children’s books and wraps them as “presents.” Donated books are then distributed through their signature Magic Book Parties, hosted by their mascots "Erm the Book Worm," and "Erma the Book Worma." As the children receive these special presents and form the habit of daily reading, they are consistently reminded that books will help them grow up to become smart, successful, and anything they want to be when they grow up. The distribution events are so unique they were called a "literary first" by a major news outlet.
Since it began in 2011, Promising Pages has processed over 100,000 books through book drives, private, and corporate donations. Its goal is to collect and re-gift 1 million books so that every child in the greater Charlotte area can have a shelf full of brain-building, confidence boosting, be anything-they-want-to-be-in-the-world books.
For its mission focused goal of “Changing the World, One Child, and One Book at a Time,” The Dale Earnhardt Foundation is pleased to present the 2012 Legend Leadership Award to Promising Pages. In addition to a $7,000 grant, Promising Pages receives a Certificate of Appreciation and a trophy – to be proudly displayed for children to remember that we all can be champions.
Learn more by visiting http://www.promisingpages.com/