THE BUILDING OF A DREAM

THE HISTORY

It all started in a garage.

Formed by Dale and Teresa Earnhardt in February of 1980, Dale Earnhardt, Inc. started with a simple dream.

In 1983, Teresa became the first person on the payroll assisting Dale in his racing ventures. The first “corporate headquarters” was a three-bay garage where Dale had an office.

As the need for additional space for racecars and equipment grew, Dale and Teresa moved the offices into a brick house located next door on Coddle Creek Highway. There were five offices for a handful of employees with Dale Earnhardt, Inc. fielding a part-time Busch Series team for its namesake.

Following years of success with their hand-picked drivers, the small garage became a state of the art racing complex, built to the exact specifications of Dale and Teresa’s vision.

Still built from the dreams of that small garage, Dale Earnhardt, Inc. continues their vision through racing operations with activities in racing, philanthropy, activities and continuing Dale’s legacy.

THE MISSION

At DEI, we live the vision of Dale and Teresa every day. We are continuing the legacy of Dale Earnhardt in everything we do, every decision we make, and every person we help. Our mission consists of two major headings: The Legend and Philanthropy.

The Legend

We respect and promote the memory of one of the greatest drivers of all time: Dale Earnhardt. Through licensing, fan events, merchandise and beyond, we create products and experiences that help fans connect and reconnect with The Legend himself.

Philanthropy

Perhaps the most important facet of DEI exists in our ability to give back. Through the Dale Earnhardt Foundation, we provide programs and grants benefiting Children, Education, and Wildlife.