The Dale Earnhardt experience culminates in the Showroom and Retail Store, here in Mooresville. The Showroom was a dream of Dale and Teresa’s, making the Earnhardt experience tangible to the fans.
From the first turn (an attention-grabbing black-and-white headshot of the Intimidator), visitors know they're somewhere special. All the pictures, awards (including all seven of Dale's Winston Cup Series championship trophies) and cars are on display across the showroom's 6,000 square feet house that Dale built. But the famed racing address doesn't come with the nickname "Garage Mahal" for nothing. A working museum in every sense of the phrase, the DEI Headquarters also houses the rest of DEI’s activities. You may request a tour or simply browse the displays and vehicles on your own.
While here, you can also visit our Retail Store – a place to take a piece of the Dale experience home with you. Hand-chosen items are available for purchase – from t-shirts to collectibles and beyond.
The Showroom
Hours:
- Monday to Friday 9:00 AM - 5:00 PM
- Saturday 10:00 AM - 4:00 PM
The Showroom is open to the public and admission is free of charge.
The Retail Store
Hours:
- Monday to Friday 9:00 AM – 5:00 PM
- Saturday 10:00 AM - 4:00 PM
Phone: 1-877-DEI-ZONE (334-9663)
Hours are usually extended during Race Week and may change if a special event is being held on property. To ensure proper hours call ahead before traveling.
The Retail Store is open to the public and admission is free of charge.
To learn more, contact us.
