Join up with the team that can deliver one of the most recognizable names in America: Earnhardt. He was the most popular driver EVER in NASCAR. He was named by ESPN in July, 2009 as one of the most influential athletes of all time.

The Earnhardt legend lives.

The Earnhardt name has 100% recognition in NASCAR and 70% name recognition in the general public.... more than most actors, actresses, athletes, and politicians. Dale remains one of the most popular drivers in the sport, selling merchandise at a faster rate than most of today's drivers.

There are many opportunities to get involved with the Dale Earnhardt brand. We are looking for the right brand partners who fit the philosophy of the Dale Earnhardt Brand.


From licensed products to licensing Dale's image and likeness for use in national and regional advertising campaigns, let the power of one of America's greatest heroes position you for success.

If you're interested in learning more, please contact us at 704-662-8000 ext. 3125 and you will have a Prospective Licensee Kit sent for your review.