The Legend. Competition. Philanthropy. All live here.
At DEI, we live the vision of Dale and Teresa every day. We are continuing the legacy of Dale Earnhardt in everything we do, every decision we make, and every person we help. Our mission consists of three major headings: The Legend, Competition, and Philanthropy.
We respect and promote the memory of one of the greatest drivers of all time: Dale Earnhardt. Through licensing, fan events, merchandise and beyond, we create products and experiences that help fans connect and reconnect with The Legend himself.
Dale Earnhardt Inc. remains a vibrant place for competition and success. Through our racing partnerships with Earnhardt Ganassi Racing, Earnhardt Childress Engines, Earnhardt Technologies Group, and our own living Earnhardt personalities, we continue the winning ways of Dale himself. Every single day.
Perhaps the most important facet of DEI exists in our ability to give back. Through the Dale Earnhardt Foundation, we provide programs and grants benefiting: Children, Education, and Wildlife.