MOORESVILLE, NC - Effective immediately, Richie Gilmore will direct all motorsports functions at Dale Earnhardt Incorporated. The position was previously held by Ty Norris, who resigned on Jan. 26, 2004.
Teresa Earnhardt, CEO and co-founder of Dale Earnhardt Incorporated stated, “Because of close teamwork at Dale Earnhardt Incorporated, Richie Gilmore has prepared to manage all motorsports responsibilities. Looking at programs he has implemented over the years, we’re confident he will continue to develop our success, both on and off the track.”
Gilmore, a 38-year-old Rochester, NH native came to DEI in 1998 as Head Engine Builder, after an eight-year stint at Hendrick Motorsports.
In addition, Dale Earnhardt Incorporated’s Sponsor Services Division is being strengthened with additional personnel.
Earnhardt added,”To develop new marketing strategies and fulfill the needs of our current partners we will be focusing on growth while continuing to direct primary energies toward winning the Nextel Cup and BGN championships; fulfilling the goals established for this company over a decade ago.”
