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Seventh Annual Dale Earnhardt Day Set for Tuesday, April 29

Annual event honors birthday of seven-time NASCAR Champion; benefits Dale Earnhardt Foundation

MOORESVILLE, N.C. (April 10, 2008) - Dale Earnhardt Inc. will host the seventh annual Dale Earnhardt Day at its corporate headquarters in Mooresville, N.C. on Tuesday, April 29th. The event, which celebrates the birth date of the seven-time NASCAR Champion, also serves as a major benefit for the Dale Earnhardt Foundation, with a percentage of the event’s merchandise sales being donated to the Foundation.

The event, which is themed "Behind the Legend, He was One of Us," will run from 9 a.m. until 7 p.m. and will feature a variety of activities and displays for the entire family. Personal photos, mementoes and trophies highlighting Dale’s personal & professional life through the decades of the ‘70s, 80’s and 90’s, will be on hand at the event.

During the official Dale Earnhardt Day Ceremony, starting at 3 p.m., The Hershey Company will unveil a replica of a fan photo mosaic as a tribute to the racing legend. A mosaic bearing Earnhardt's likeness will be comprised of more than 1,000 photos from fans across the country. Fans on-site will have an opportunity to be photographed for the final permanent mosaic at the Hershey’s Photo Booth. When completed later this year, the final mosaic will be on display at the Dale Earnhardt Inc. Headquarters.

In addition, Dale Earnhardt Sprint Cup drivers will be on hand for the ceremony, which also honors The Dale Earnhardt Foundation Legend Leadership Award Winners and the Dale Earnhardt Motorsport’s Scholarship Recipient winner from Clemson University.

ESPN’s Dr. Jerry Punch will serve as the emcee for the event, with live entertainment being provided by Nashville Star & Combustion Music Recording Artist Brent Keith, who sang "Looking for a Road", the title track for the movie DALE. Also performing will be local band Coconut Groove.

Fans at the event will have chances to win prizes and bid on limited edition collectibles and raced sheet metal from Dale Earnhardt Inc. race cars. All proceeds from the raffle and the auctions will benefit the mission of The Dale Earnhardt Foundation. Furthermore, The Dale Earnhardt Tribute trailer will be on hand continuing to accept new or gently used books for the Dale Earnhardt Book Center at the Center of Hope in Charlotte, N.C.

In addition, Bass Pro Shops and the U.S. ARMY will operate outdoor activity areas, and Turtle Wax, the NASCAR Technical Institute and Hershey’s will also be on hand with interactive displays.

Also, Dale Earnhardt Inc. drivers and personalities will be on hand for the ceremony and to sign autographs. The event will feature three separate autograph sessions, with upcoming DEI drivers and Kerry Earnhardt signing at 11 a.m.; Mark Martin and Aric Almirola signing autographs at 4:30 p.m.; and Martin Truex Jr., Paul Menard and Regan Smith signing at 5:30 p.m.

Taylor Earnhardt of the Earnhardt Equestrian division will be doing riding demonstrations during the day, and will be on hand to sign autographs as well.

Wristbands will be handed out for each of the afternoon autograph sessions, to the first 400 people in line requesting them, beginning at 9 a.m. on the day of the event. Fans are encouraged to visit the Company’s official website www.daleearnhardtinc.com for event updates.

About Dale Earnhardt Inc.
Dale Earnhardt Inc., based in Mooresville, N.C., employs over 350 people on its two state-of-the-art campuses. Dale Earnhardt Inc. is comprised of four Sprint Cup teams, featuring drivers, Paul Menard, Martin Truex Jr., Regan Smith, Mark Martin and Aric Almirola. The organization has amassed more than 100 wins, and has won six NASCAR Championships, as well as three Daytona 500s. In addition, Earnhardt-Childress Racing Technologies, a joint engine venture between Dale Earnhardt Inc. and Richard Childress Racing, has over 145 employees.

About The Dale Earnhardt Foundation
The mission of The Dale Earnhardt Foundation is to "Continue the Legend" through charitable programs that sustain Dale’s lifelong commitment to education, children and environment/wildlife preservation. More information on The Dale Earnhardt Foundation can be found at www.thedaleearnhardtfoundation.org